Inaugural Koichi Takashima Lecture: Gennifer Weisenfeld

Please join us for our Inaugural Koichi Takashima Lecture on Wednesday, Feb. 24 at 4:00 PM PST! Featuring the electrifying Gennifer Weisenfeld (Duke University) on “Electric Design: Light, Labor and Leisure in Prewar Japanese Advertising.”
This talk explores the industry’s important cultivation of a nascent consumer market for electrical goods in the prewar period, & the role of graphic design & advertising in aestheticizing, visualizing, & commodifying the seemingly transformative social powers of electric energy.